Earlier this month our latest catalogue took out the Silver award for Graphic Design Publication in the 2014 Melbourne Design Awards. Taking inspiration from our long history, heritage and design leading ranges, our 70th Anniversary Edition Catalogue contains real glimpses of photos and documents dating back to the very beginning in 1945. Designed by Vive Group in collaboration with Mayfield, our latest catalogue is a celebration of the evolution of a proudly Australian company 70 years in the making.
Pushing the design boundaries of a standard product catalogue, Vive Group and Mayfield worked together to develop a design that tells the Mayfield story as well as showcasing the exciting 2015 catalogue range. Choosing from a treasure trove of original documents, ledgers, contracts and purchase orders that date back to our founding in 1945, we decided it was an apt time to incorporate glimpses of these documents, clippings and photos thoughout our 70th Anniversary catalogue pages.
A '70 Year Anniversary' device was created as a branding exercise to tie the idea of our long history together with our company branding as seen above.
We've been long time collaborators with Vive Group who work on all our exciting and visually stimulating product catalogues, marketing and branding collateral.
|To ensure we met the tight deadlines, Vive Group developed a project plan and undertook concept development collaboratively within the studio to half the time it normally takes to develop the catalogue's structure and pagination.|
A key challenge was a very limited and tight timeframe for design and production. It was also a complex process with hundreds of items and descriptive material that needed to be grouped within certain sections for practical, functional use yet maintaining a high-level of design and creative ethos.
As proud as we are to have created this showpiece of our last 70 years in business, we were even more proud to be awarded a 'Silver Winner' in the Graphic Design - Publication sector of the Melbourne Design Awards.